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WHY LICENSING?
 One in two Fortune 500 companies is using LICENSING as a tool.
Licensing can build a brand just like promotions, PR or advertising.
Licensing lasts long after the ads are forgotten.
Licensing is worth $173 billion at retail.
Licensing is self-liquidating.
WHY DESIGN PLUS?
We select best of breed licensees based on merit not on financial gain
We select product categories that strengthen the brand
We build awareness through carefully designed in-house licensing programs that address:
PROTECTION
PROMOTION
PROFIT and Entrepreneurial Flair
OUR MODUS OPERANDI:
Evaluate the brand
Establish the business plan
Develop sales kit
Design style guides
Sell program to retail and manufacturers
Negotiate terms and agreements
Monitor quality control
Administer program
Recruit and/or train in-house division
HOW OUR CLIENTS BENEFIT:
Utilizing brand equity
Diversifying revenue stream
Differentiating brand
Enhancing brand image
Entering new markets
Protecting trademarks
Increasing market share
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